History

Wholly Guacamole®
Through the Ages

2013
Wholly Guacamole Bean Dips® are launched. We cant’t get enough of this seasonal item filled with cumin, paprika and oregano! Yum.

2013
Wholly Guacamole Minis, the solution to snacking and side, get introduced. Some scrumptious stuff, itty bitty 100 calorie package!

2013
Wholly Guacamole brand launches new tray packs. Our customers wanted a better way to enjoy their guacamole, and we delivered.

2012
Wholly Salsa® brand gets a facelift and adds specialty flavors

2011
Wholly Guacamole products are featured on the hit shows The Biggest Loser and Dr. Oz

2011
Wholly Avocado® product is introduced to the masses

2009
Wholly Salsa snack pack and Wholly brand Party Time Dip launched

2009
Plant #4 opens in Chile. It is the first HPP facility in the country able to turn out 15 million lbs. of product per year and employs 125 people

2008
Wholly Salsa brand launched while Plant #3 opens in Lima, Peru, which is able to turn out 7 million lbs. of product per year, employs 200 people while operating fully staffed April through August

2007
Wholly Guacamole products get fun-sized with Snack Packs.

2005
Chip and Flip meet for the first time over a bowl of Wholly Guacamole product

2003
AvoClassic Guacamole is renamed Wholly Guacamole brand

2001
1st Nielsen Ranking as America’s #1 Guacamole, which is still true today in 2012

2000
To keep up with demand, Don Introduces an HPP machine able to handle up to 400 lbs. of products in 10 minutes.

1999
Building begins for Plant #2 in Mexico, which is able to turn out 70 million pounds of product per year, employs 1400 people and is open year round.

1999
Began using Mercado Juarez “classic” as brand

1998
Texas gets the goods when Albertsons launch sale of product with demos in 150 Texas locations.

1997
Don’s guacamole hits store shelves with Minyard Food Stores launch sale of “classic” product

1997
Introduction of first commercial HPP machine able to handle 70 lbs. of product every 10 minutes.

1995
1st HPP machine introduces to Americas able to handle 20lbs of product at a time. Wholly Moley!

1994
Don’s big ideas are coming to life when he opens Plant #1- the first company owned plant located in Mexico.

1989
AvoMex is born!

1989
Don’s big idea starts with a small avocado harvesting plant in Sabinas, Mexico.

1982
Don Bowden opens his first Mercado Juarez and realizes he needs a better way to prepare his guacamole without compromising great taste and nutrition.

1920
The Hass family plants the avocado tree that starts the “Hass Avocado” variety. Thanks Hass Family!

1518
First European written account of avocados; but back then they were called “Alligator Pears”.

16th Century AD
The Aztecs enjoy the first bowl of guacamole. If only they had chips to snack with.

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